Social media is a massive part of most people’s lives nowadays. One of the largest and fastest-growing online platforms is Instagram, with over 1 billion monthly active users. Just imagine - it is over one-eighth of the global population. Terming it as a widely popular platform would be a vast understatement. If you are a business, organization, NGO, or individual, you can spread your message effectively using custom socks. If you think about how that can work, let us clear all your doubts.
People are always searching for cool trends and things to show and share on social media. You can be the one to start the movement like a custom sock challenge with relevant hashtags. Once you go viral on social media, there is no stopping you. Custom socks are pocket-friendly, so it won’t affect your marketing budget much if you give away a few hundred socks. And don’t forget the return on investments with the number of followers you can get.
There is also a paid advertisement method for growing followers. Around 2 million advertisers use Instagram to promote their products. But, if you want the most bang for your bucks, use influencer marketing.
You can leverage it to promote your business, design socks with your business logo, and start collaborating with influencers, asking them to showcase your custom socks in their videos.
Benefits of using custom socks and influencers:
Audience targeting: You can target the right audience who are more likely to buy your products, e.g., you can target runners or gym-goers with custom athletic socks.
Builds trust: When people see their favorite influencers using your branded products, in this case, custom socks with logo , they trust you more.
Budget-friendly: Custom socks and influencers are affordable compared to other popular advertising methods.
Helps to bypass ad blockers: With the rise of online advertising, people are using ad blockers; influencer marketing looks like organic ads, so people trust them.
EverLighten is a reliable custom sock manufacturer with over eight years of experience helping individuals, organizations, NGOs, schools, and colleges design their dream socks.
●No minimum order
●100% quality check
●Free design help
For creating custom socks and a wide range of other custom merch, visit EverLighten.com.